1. We believe in making adoption your first choice when adding a furry family member. 
  2. We think puppies are cute, but nothing is more beautiful than the love of a senior dog.
  3. We believe having too much choice is a bad thing, so we only offer fewer, better choices in our store.
  4. We believe that our dogs give us their best, so we should give them ours.
  5. We believe that our dogs are facing a crisis of health that is affecting everything from their weight to their dental health. And we’re going to fight like hell to change this.
  6. We’re a veteran owned company, unapologetically support our troops, and work to raise money to provide service dogs for vets in need. 
  7. We believe, most of all, that every single dog matters. Every pup deserves a loving home, and we will never sell a single product that does not directly and meaningfully give back to animals in need.